This is critical for anyone working for social change, whether in politics or elsewhere, to understand.
In Moral Politics, Lakoff applied a theory of language and mind to political beliefs, and the result is a useful pocket guide to conservative and liberal worldviews. Conservatives, he argues, believe in a family led by a strict father who protects moral dependents, punishes moral inferiors, and aims to raise independent children to fend for themselves in a dangerous world. Liberals believe in the family led by a nurturing parent who encourages children’s inherent goodness so they will treat others with fairness and equality. All policies and positions shake out from these models and help predict what each side will do, according to Lakoff.