We'll now have to add consideration of people's superhero choices to Community Based Social Marketing. While this is amusing in a way, it points out how disempowering those people who do everything can be, and how important it is when working with volunteers or inexperienced staff to ensure that they have a role that they believe they can do well.
From Dave Does The Blog
"A new study
indicates that folks who are thinking about Superman are actually less
likely to volunteer to help others. Folks were cued up with images of
the Man of Steel — or other images — and then asked to volunteer for
community service projects.
According to New Scientist: Students who thought of Superman volunteered much less
of their time than those who thought about other superheroes.
Furthermore, Superman-primed subjects were significantly less likely to
show up at a meeting for volunteers held three months after they were
initially asked to participate.
The speculation is that folks are too daunted by their own
shortcomings, in the face of folks like Supes, and so are less inclined
to take action. Interesting."
You can now use your mobile phone to help keep Lewisham's streets clean! Download the free application today and then start taking pictures...
